Our democracy works best when we all participate and everyone weighs in on who gets elected.

We believe that the full participation of young people in the political process is essential to a truly representative, vibrant democracy. 

Together young people have the power to elect the next generation of leaders who will fight for our shared vision of the future, but only if we vote.

MASSPIRG’s New Voters Project works on dozens of campuses across the state to activate the largest voting block in the country. Through class presentations, educational events, and online outreach we work to make sure every student has the opportunity to have their voice heard in our elections.

Together we can have an impact on our future, on our state, and the country.

Organizing Students for Nearly 40 Years

Since 1984, the nonpartisan Student PIRGs’ New Voters Project has helped register more than 2 million young people to vote, made more than 3 million personalized GOTV contacts, and helped dozens of college campuses develop civic action plans, all while training thousands of students in the citizenship, leadership, and campaigning skills necessary to run voter engagement and mobilization campaigns. 

The 2020 National Study of Learning, Voting, and Engagement (NSLVE) from Tufts University showed that 66% of college students turned out to vote, higher than the general population. At the 62 campuses with a PIRG presence where we have NSLVE data, students turned out at a rate of 71%, well above the average turnout for the general population. That means that thanks in part to the New Voters Project, 274,800 more students turned out to vote.

2022 – Year of the Youth Vote

Despite record-breaking progress during the 2020 and 2018 elections, young people continue to be underrepresented in our democracy. Only 50 percent of eligible 18-29 year-olds voted, compared to 65 percent of the voting eligible population. We must do all we can to change this dynamic and ensure young people are participating in the political process.

While the national youth voter turnout rate is lower than the general population, students on college campuses, on average, turnout at the same rate as the general population!

College campuses are key to organize in order to shift the overall narrative. Research shows that when you register to vote and then remind young people to vote, they are significantly more likely to vote.

In 2022, we made over 20,000 peer-to-peer get-out-the-vote contacts, helping contribute to record-breaking youth voter turnout

Preliminary results from the Center for Information and Research on Civic Learning and Engagement (CIRCLE) estimates that the percentage of all eligible young voters, ages 18-29, who cast a ballot in 2022 will reach 27%, the second-highest national voter youth turnout rate for a midterm election in nearly 30 years!

And in the places where our nonpartisan New Voters Project organized, students made the difference.

Register to Vote or Update Your Registration: StudentVote.org